SXSW CLUBHOUSES LEAD PRODUCER
At the 2026 SXSW festival in Austin, experiential agency WINK collaborated with SXSW to introduce a new “Clubhouse” format, replacing the traditional centralized convention center model with three immersive decentralized gathering spaces: the Film & TV, Music, and Innovation Clubhouses. These spaces served as creative home bases for badge holders, sponsors, artists, musicians, partners, and attendees to connect, collaborate, and engage throughout the festival. Catchall served as the lead onsite production partner for all three Clubhouses, overseeing production management, operational execution, sponsor integration, talent and partner coordination, logistics, staffing, and overall guest experience across the six-day activation. The Clubhouses welcomed more than 20,000 attendees throughout the festival week.