CARABUENA TEQUILA DIRECTOR OF MARKETING
As Director of Marketing, Catchall led a comprehensive brand evolution for Carabuena Tequila—growing its social following by over 200% in just 18 months, launching the brand’s first wave of print PR, and building a new DTC website and online merch store. We created new brand guidelines and SOPs, developed sales assets and POS materials, and led brand expansion from Austin to statewide distribution across Texas, including Houston and Dallas–Fort Worth.